The best cars come from the best times….But as soon as I say it, I know it’s not strictly true, and I can think right away of a half dozen great cars that were designed in hard times; and I’m sure that the readers of our Japan Car Direct blog can think of many more.But still, there is some truth to it, that the best cars come from the best times, and the Toyota Z30 Soarer (which was marketed overseas as the Lexus SC300 or SC400, depending on engine size) is a perfect example of a beautiful, fine quality machine that comes from those good times past, when there was freedom of design and boldness in pushing boundaries. At the end of the 1980s Toyota was riding high. They were confident, deservedly so, and penny pinching and cost cutting were not yet being looked upon as unquestioned virtues. Quality was king, and we can see that now when we look at the 25-plus-year-old Toyota cars that we are exporting these days to the USA and Australia. (25-year-old used vehicles from Japan clear the easy import rules for those countries so that it’s simple for you to do a direct self import from Japan.) These good used cars from the 1990s and 2000s look really nice and just seem to last and last. They really, really were well made. I watched many of them being built at Toyota’s Higashi Fuji plant. (More on that later.) And Toyota had the bucks to try new things. They were not hemmed in by money fears, that’s for sure, and how the Z30 Soarer came to be designed is a perfect example of the boldness and confidence and freshness of those days. I’ll make the story brief.
yielded this.
I kid you not; although I over simplify dramatically.
What happened was that Toyota gave the job of designing the new Soarer to their California design studio (Calty Design Research Incorporated); a bunch of free thinkers if there ever was one. These guys have done the concept work behind, or in other ways been involved in, a number of very successful and very good-looking Toyota cars; like my gorgeous and muscular S205 Celica GT-4, a beautiful car, inside and out.
Now when Toyota gave the concept work to Calty, there was a guy working there, a certain Erwin Lui. He’d been a musician (I’ve done that), a taxi driver (I’ve done that, too), even a car parking valet (well, I’ve never done that, but I’ve been a grease monkey), and then somehow he got himself accepted to the Art Center College of Design. (That’s never happened to me! And why not? Because Erwin Lui is a brilliant and talented designer and I am not.)
When he was working on the Z30 Soarer, it was indeed the best of times in many ways. In later years Lui commented that Calty had been given a sort of carte blanche freedom by Toyota and that designers were encouraged to “Go in your sandbox and play.” Lui played with plaster and balloons, seeking natural and pleasing shapes that could inspire a car of exceeding beauty. He succeeded. In spades.
or the even more powerful, four liter, aluminum block V8 1UZ-FE.
(Have a look back at our second post in this series here to learn more about how Toyota engine codes worked at the time.)
Now the three liter Soarer was sold overseas as the Lexus SC300 and the four liter Soarer was the Lexus SC400. Targeting the Lexus SC at the American luxury sports car driver was a bold move in another way, too, because it risked failing with the Japanese customer base. Let me explain. You see, Japanese car buyers are very “tax sensitive.” We have set car tax classifications here based on vehicle weight, exterior dimensions, and engine size. If a car goes a millimeter, a kilogram, or a cubic centimeter outside a given tax class envelope, we have to pay a bigger bung to the government. Japanese car buyers don’t like doing this (does anybody?) and many will reject a car simply for tax reasons. But with the Lexus SC / Toyota Z30 Soarer, Toyota decided to throw tax class concerns out the window and let the car find its natural weight and size, and then give it the engine size it needed for generous power and performance.
And what happened in the ever-so-tax-sensitive Japanese market? The beautiful, powerful, luxurious, and very high quality Z30 Soarer sold quite well. And since the cars were so well built, I see many on the roads here in Japan today (time of writing: early 2021). They are always looking good and are clean and treasured. And now, when you buy a good used Z30 Soarer / Lexus SC, you benefit from all the build quality, power, beauty, and freedom that are part of the Soarer. That are the Soarer. Somehow I think that the name “Soarer” is so well chosen for this car because, as you drive the car and own the car, you do soar freely above the mundane, the boring, the bland, and the world of tax classifications.
Indeed, the Soarer GT-T is also a spectacular drift car (we talk more about him and the other “heavies” on our main site here), as well as being such a beautiful machine in his own right. He reminds me of how the Toyota Mark II is such a handsome car and yet is one of the best Drift Track Dominators. Have a look here.
and that means you’ve got a surprising choice of tuning options and performance upgrades available to you. It also helps to ensure parts availability going forward.
was in production during my time at the plant and I think that it’s just right to end this series on the Best Toyota Luxury Cars to Import from Japan, by telling my readers a bit about what I saw on the production lines there, as well as a bit of what the atmosphere, the feel of things, was like in that plant that had won so many quality awards.
Read reviews from real customers who have experienced the excellent service offered by Japan Car Direct
Allows bidding on one vehicle at a time up to 1 million yen.
Address: 287-94 Fuji, Shiroi-shi, Chiba, 〒 270-1432
Email: Mathew@japancardirect.com
Skype: mathewjapancardirect
Address: 1-11-12 Oana Minami, Funabashi-shi, Chiba 〒274-0067 Phone/Fax: 047-752-1468
Address: 10-4-204 Takadacho, Ibaraki-shi, Osaka, 〒 567-0011
Email: Mike@japancardirect.com
Skype: mike@japancardirect
Address: 2-10-16-2 Tendai, Inage Ku, Chiba-shi, Chiba, 〒 263-0016
Email: info@japancardirect.com